Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spend to $21.9 billion for the first six months of the ...

Search engines will do this all the time, but now Aleyda Solis, SEO consultant and founder of the boutique consultancy ...

None of the stunts shown in the creative are fake -- a scenario inspired by engineers saying "What if we could show this to ...

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on ...

Netflix grew 8.3% share in June 2024 - a 13.5% hike from May. YouTube continues to lead all media distributors with a solid ...

An advertising and marketing expert argues that AI will interrupt basic programmatic ad-platform functions if not rewritten, ...

The campaign centers around a 60-second “Beyond, Together” ad narrated by Emmy-award-winning actor Sandra Oh. “Beyond ...

The "Nothing Beats Real" campaign, created by FCB, runs through the end of the regular baseball season on multiple platforms, ...

Google is looking to work with about 20 national news organizations on a pilot project related to AI, according to the report ...

Demo appropriateness. Pharma consumers are in TV’s sweet spot. According to the AARP, nine in 10 Americans over 60 take prescription drugs. Magnet ABA Therapy tells us that “60% of pharmaceutical ...

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...

The agency relies on offbeat humor to illustrate the ease of finding cheaper flight prices, including watching a woman play piano with her feet to raise the ticket fare. "If there is a dearth of foot ...