News

Ferrero, the parent company behind confectionery brands like Nutella and Kinder, has acquired WK Kellogg for $3.1 billion.
To celebrate Duolingo's collaboration with China's Luckin Coffee, Duolingo the Owl, fresh from death and resurrection earlier this year, has married Lucky the Deer in a wedding ceremony captured on ...
Danielle Jin has been a constant force behind Visa’s brand performance across Asia Pacific—and a regular name on this Power List since 2021 for good reason. As SVP and CMO for the region, Jin leads a ...
See why Samsung claims the top spot as Indonesia’s most beloved brand and scores highest on awareness, touchpoints, and CX in Campaign Asia-Pacific’s exclusive Southeast Asia brand ranking.
Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.
ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?
We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...
Catch all the winners from the Greater China region of Campaign's 2023 Agency of the Year awards.
Briton plans to stay involved in marketing and communications world.
With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a ...
Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.
The agency’s performance across both business and creativity didn’t quite match 2022’s. However, with a new leadership team in tow, VMYLY&R should be ready for a wave of change and innovation ...