App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that ...

Tigran is a seasoned marketing leader with a proven track record in B2C, SaaS, and crypto currencies. Currently, he works at CoinStats as Head of Digital Marketing, where he is leading a ...

Uber was one of the first apps to kickstart the evolution in the taxi market in the mid-2010s, by offering an app that connected drivers with riders without the hassle of flagging down a cab or ...

Yodel Mobile has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative.

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

How Deezer achieved 36% growth by embracing marketing failures and focusing on brand building over aggressive user acquisition.

Navigate mobile app development with our 2025 market map featuring leading tools across 6 essential categories.

Video streaming is one of the most popular app categories, with users spending over seven hours a week watching videos. Some of the top apps, such as TikTok, YouTube and Netflix, have the highest ...

Super early bird tickets for App Promotion Summit NYC 2025 end this Friday, July 25th. The summit will bring together more than 300 in-person participants ...

AI search engines are having a moment — and by moment, we mean they’re everywhere. With ChatGPT leading the way and others catching up, AI tools are taking over everything from answering questions to ...

However, app retention rates across the board are low, with more than 90 percent of users giving up on an app before the 30 day mark. There are outliers, the most popular apps and games tend to be ...

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