Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company ...

App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that ...

Tigran is a seasoned marketing leader with a proven track record in B2C, SaaS, and crypto currencies. Currently, he works at CoinStats as Head of Digital Marketing, where he is leading a ...

Yodel Mobile has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative.

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

How Deezer achieved 36% growth by embracing marketing failures and focusing on brand building over aggressive user acquisition.

Iain is a results‑driven marketing leader with extensive experience in direct and digital marketing, specializing in mobile‑app growth, user acquisition, engagement, and retention. He has a proven ...