Experts from the media, advertising, marketing, and creative fraternity believe that the reboot presents a fair experimental opportunity for the Kyunki brand.

With new packaging, revamped positioning, and increased consumer involvement, the 195-year-old brand is modernising to stay relevant in India's rapidly changing spirits sector.

For now, McDonald’s seems to be placing its bet where the gap is widest. The slice may be new, but the message is clear.

This new technology is set to revolutionise advertising by enabling brands to anticipate consumer needs, personalise ...

The clarification follows a directive from the MIB, which ordered the blocking of 25 OTT platforms for allegedly hosting ...

The Indian government has directed internet service providers to block OTT platforms - including ULLU and ALTT - for allegedly violating laws related to obscene and indecent content.

Stay updated with the latest movements and appointments in the Indian marketing, advertising, and media industry on afaqs! People Spotting.

Elon Musk announces Vine’s return in an 'AI form' Vine, launched in 2013 by Twitter, became a popular short-video app but was shut down in 2017 after failing to become profitable.

NDTV appoints Jitendra K. Dixit as Executive Editor He will head NDTV Marathi and will be incharge of the Input wing of NDTV India (Hindi), NDTV 24 X 7 (English), NDTV (Profit) and digital platforms.

The company announced the resignation of Sumer Juneja and Anand Daniel, non-executive and non-independent directors; who were ...

The burgers will be available in 58 cities across Western and Southern India, including Mumbai, Bangalore, Pune, Hyderabad, ...

How OPPO reno campaigns use nostalgia and friendships to redefine smartphone marketing As OPPO Reno dials up emotion in its ads, Sushant Vashistha, Head of Product and Digital Marketing, explains ...