Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Gwyneth Paltrow reportedly made her close friends compete for movie premiere tickets, reveals biographer Amy Odell on Page ...

Gwyneth Paltrow and Chris Martin's son Moses Martin shared a rare glimpse of his life in a July 28 Instagram carousel, ...

Amy Odell’s biography of the Hollywood golden girl turned wellness guru serves up plenty of deliciously gossipy details. But ...

A NEPO baby is following in the footsteps of his famous pop star dad by becoming a part of a new three-piece band called ...

Instead, successful brands are layering their message across multiple channels and diving into subcultures to win over ...