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More than virality, YouTube Shorts drives lasting impact. ... How to use YouTube Shorts to drive sustained growth, engagement. Published: April 22, 2025 at 8:00 am. Read Time: 7 minutes.

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As of March 31, 2025, YouTube will add a view to your YouTube Shorts view count at the moment your shortform video begins to play. There is no view time requirement anymore for a YouTube Shorts video.

YouTube notes that it will still count view time and label that under “engaged views” in the advanced creator settings. This way, users can still see which Shorts are seeing further engagement.