In a New York Times interview, Southwest Airlines CEO Bob Jordan defended bag fees and assigned seating as ‘choice’ for its current customer base. But the reality points to a strategic pivot ...

Southwest Airlines’ CEO Tells Leaders to Embrace Change The budget airline’s controversial policy changes are more of a hit with employees than consumers—but they’re still projected to ...

The CEO of Southwest Airlines, Bob Jordan, has revealed his favorite spot to sit when he travels on a plane.

Southwest Airlines CEO Bob Jordan was asked where his favorite place was to sit on a plane, and he gave his answer in an exclusive interview with Jordyn Holman of The New York Times.

American Air makes an AI pricing promise, Hilton says EV charging is an edge, and Southwest’s billion dollar bonus.

Southwest Airlines' CEO, Bob Jordan, is doubling down on the company's controversial changes, which include ending unassigned seating and free bags for most customers.

Southwest Airlines will begin service to St. Thomas, U.S. Virgin Islands, in early 2026, the Dallas-based carrier announced.

Southwest Airlines will launch assigned seating in January amidst implementation of extra fees, legroom changes and boarding ...

After six months of tumultuous change inside Dallas-based Southwest Airlines, CEO Bob Jordan promised the airline would keep evolving.

Southwest Airlines Co. CEO Bob Jordan says that more change is on the way.The leader of the aviation powerhouse spoke to a Dallas TV station on June 25, discussing the recent shifts in company ...