Search engines will do this all the time, but now Aleyda Solis, SEO consultant and founder of the boutique consultancy ...

Starry is offering soda drinkers some relief from the summer heat. As the dog days of summer drag on, PepsiCo’s lemon-lime soda brand launched a “100 Degrees, 100% Off” campaign, giving fans ...

Netflix grew 8.3% share in June 2024 - a 13.5% hike from May. YouTube continues to lead all media distributors with a solid ...

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...

Demo appropriateness. Pharma consumers are in TV’s sweet spot. According to the AARP, nine in 10 Americans over 60 take prescription drugs. Magnet ABA Therapy tells us that “60% of pharmaceutical ...

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on ...

Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spend to $21.9 billion for the first six months of the ...

None of the stunts shown in the creative are fake -- a scenario inspired by engineers saying "What if we could show this to ...

The "Nothing Beats Real" campaign, created by FCB, runs through the end of the regular baseball season on multiple platforms, ...

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...

Senior reporter Tanya Gazdik covers automotive, sports and pets for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead ...

The campaign centers around a 60-second “Beyond, Together” ad narrated by Emmy-award-winning actor Sandra Oh. “Beyond ...