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Reddit reported record profits and growing AI-driven engagement, but analysts warn its reliance on Google search ...
Now in its next evolution, DMWF North America brings together leading voices in digital transformation, data strategy, ...
Retailers are building their own media networks to compete for ad budgets, offering brands a way to reach shoppers beyond ...
The Web Guide by Google uses AI to organise search results into categories. Learn how this experimental feature could impact SEO and content discovery.
YouTube has removed its Trending and Trending Now pages, moving toward a more personalised approach to content discovery.
Write for us – Enhance your reputation as a thought leader in digital marketing We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Contributing ...
Gartner’s annual CMO spend survey reveals 2024 average budgets have fallen by 15%, as CMOs pursue growth in the ‘era of less’.
The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — no filming or human talent needed.
Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly all CMOs faced at least one issue tied to their tools.
Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...
Tom Pepper, LinkedIn’s senior director for marketing solutions in EMEA & LATAM, shares his top six predictions in B2B marketing for 2025.
Nick Watson is VP of Customer Success at Cheetah Digital and has supported brands like Coca-Cola, Shell, Manchester City FC, Bauer Media and Reckitt Benckiser collect over 1.3 billion preference ...