App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that ...

Tigran is a seasoned marketing leader with a proven track record in B2C, SaaS, and crypto currencies. Currently, he works at CoinStats as Head of Digital Marketing, where he is leading a ...

Travel apps were responsible for over $1 trillion in value creation in 2024, with approximately 44 percent of all travel app bookings made via apps. These ...

Yodel Mobile has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative.

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

How Deezer achieved 36% growth by embracing marketing failures and focusing on brand building over aggressive user acquisition.

Iain is a results‑driven marketing leader with extensive experience in direct and digital marketing, specializing in mobile‑app growth, user acquisition, engagement, and retention. He has a proven ...