Deepak Mann has been appointed as the national strategy head for PHD Media (Part of Omnicom Media Group). Mann brings over 21 ...

This Lipstick Day, Hilary Rhoda launches a thought-provoking campaign titled Kyun Nahi?, challenging long-held societal ...

The campaign offers a digital product demo and targets Gen Z users, aiming to engage them beyond traditional marketing ...

Experts from the media, advertising, marketing, and creative fraternity believe that the reboot presents a fair experimental opportunity for the Kyunki brand.

With new packaging, revamped positioning, and increased consumer involvement, the 195-year-old brand is modernising to stay relevant in India's rapidly changing spirits sector.

For now, McDonald’s seems to be placing its bet where the gap is widest. The slice may be new, but the message is clear.

This new technology is set to revolutionise advertising by enabling brands to anticipate consumer needs, personalise ...