This new technology is set to revolutionise advertising by enabling brands to anticipate consumer needs, personalise ...

For now, McDonald’s seems to be placing its bet where the gap is widest. The slice may be new, but the message is clear.

With new packaging, revamped positioning, and increased consumer involvement, the 195-year-old brand is modernising to stay relevant in India's rapidly changing spirits sector.

Experts from the media, advertising, marketing, and creative fraternity believe that the reboot presents a fair experimental opportunity for the Kyunki brand.