How to Measure the Reach of TV Advertising. Reach is one of the primary metrics for measuring any TV advertising campaign. It refers to the number of viewers that have the opportunity to view an ...

Examples of Bandwagon Advertising Propaganda Techniques. Bandwagon advertising uses a group mentality to try to convince individual consumers that a product is worth purchasing. The idea is that ...

There are three traditional pay periods businesses use: weekly, bi-weekly or bi-monthly. The payroll period a business decides to use depends on personal preferences and what some states do or do ...

5 Most Common Advertising Techniques. A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the ...

The Advantages of Email in Business Communication. Email in business can be used for intra-company communications, marketing purposes and coordinating with business partners, suppliers and ...

The Importance of Ethics in Organizations. Ethics are the principles and values an individual uses to govern his activities and decisions. In an organization, a code of ethics is a set of ...

Effective Group Communication Processes. Group communication is both a science and an art. Behavioral scientists and management theorists have attempted to discern patterns in group communication ...

The Advantages of a Customer Incentive Program. Customer incentive programs offer benefits to loyal buyers. Some businesses offer frequent-shopper discounts or points-based reward systems that ...

Why Are Long-Term Employees Important?. Finding good employees is challenging for any business. Even if you manage to find good workers, retaining them is another challenge. High turnover suggests ...

5 Requirements for a Contract. Entering into a legal contract with another individual or party helps provide legal protection, as well as a specific outline of the deal. When you enter into a ...

One important decision to make when starting a restaurant is the service style of the establishment. The service style determines the layout, menu, inventory, food prices and décor of the ...

Cultural Influences on Marketing Strategies. Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries. Product ...