The campaign's pun about Sweeney having "great genes" as well as "great jeans" swiftly drew backlash on social media.

Ad Age and Pereira O’Dell Chief Growth Officer Mona Munayyer Gonzalez are launching “Ask Mona,” a monthly social video series ...

Labubu’s global rise shows that brands grow by confronting cultural tension, not by chasing trends or polished perfection.

The Phillies slugger summons flocks—and fans—in ads from The Rec League promoting the brands’ rekindled partnership.

Greg Knipp, the longtime CEO of Omnicom-owned multicultural agency Dieste, has died. Knipp, 57, died suddenly in his sleep, ...

Timothée Chalamet reached out to Cash App after seeing its 2022 video "The Balcony" starring Kendrick Lamar. (Cash App) By: ...

Here's what brands should consider as AI agents are poised to become key tools for online shoppers.

Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Rethink shot over two nights in a specially designed showroom bedroom with Åkrehamn and Vågstranda mattresses.

Optimizing AI in marketing campaigns has mostly focused on efficiency, but Linqia’s Resonate platform aims to make AI ...

Ad Age’s latest reader survey explores how industry experts—including you—see the advertising world evolving over the next ...