Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Amy Odell’s biography of the Hollywood golden girl turned wellness guru serves up plenty of deliciously gossipy details. But ...

Astronomer CEO Pete DeJoy took to LinkedIn to thank his team following what he described as a "tough" week for the US-based ...

Chris Martin has been a busy rock star lately, burning up calories jumping around the stage and calling out people on the Kiss Cam.

Gwyneth Paltrow's biography continues to shock Hollywood with some of the most scandalous secrets, including her cruel ...

Astronomer CEO Andy Byron resigned after being caught on Kiss Cam with HR head at Coldplay concert, but legal experts say any ...

Polymarket traders have bet more than $126,000 on ex-Astronomer CEO Andy Byron suing Coldplay. Ex-Astronomer CEO Andy Byron ...

By using Gwyneth Paltrow as a ‘temporary spokesperson’, IT company Astronomer is laughing with the public over former chief’s ...

Will Astronomer's Andy Byron try his luck in court by suing Chris Martin's Coldplay and event organizers for the viral kiss ...

Oscar winner Gwyneth Paltrow stars in Astronomer's new ad campaign, humorously addressing the tech company's recent CEO ...

In the minute-long ad, the Coldplay lead singer’s ex-wife humorously cuts off questions about the cheating scandal — both Andy Byron and Kristin Cabot are reportedly married to other people — to ...

In an effort to change the conversation following its CEO getting caught at a Coldplay concert with the head of HR, Astronomer hired actress Gwyneth Paltrow to make an ad. Was it a successful PR move?