Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.

So, after the Coldplay kiss-cam chaos, how should Astronomer, the company that employed the now-revealed-to-be-cheating couple, move forward and take advantage of the massive media spotlight it found itself in?

Ex-Astronomer CFO Kristin Cabot is back in the headlines, as details of her past party girl college days are surfacing.

On Friday night, actress Gwyneth Paltrow revealed she had been hired on a "very temporary basis" as a spokesperson for Astronomer.