Unique audience Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok.

YouTube announced on Wednesday that it’s giving Shorts creators access to new generative AI features, including an ...

YouTube advertising revenue jumped 13% year over year to $9.8 billion during Q2 2025, when services including YouTube Music ...

Trying to stand out on YouTube without turning it into a full-time job? These five beginner-friendly strategies use smart tools and content repurposing to help you build traction and grow your ...

YouTube had a strong showing in the second quarter for 2025, with ad revenue for the video platform up 13.1% year-over-year, ...

Live Updates Live Coverage Updates appear automatically as they are published. Revenue By Segment Heading Into Q2 1:16 pm ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

As of March 31, 2025, YouTube will add a view to your YouTube Shorts view count at the moment your shortform video begins to play. There is no view time requirement anymore for a YouTube Shorts video.

With TikTok’s future in limbo in the U.S.—a much-delayed ban is set to take effect on June 19—Shorts is hoping that TikTok’s audience of almost 2 billion people will see it as a compelling ...

Considering YouTube Shorts, Instagram and TikTok have each claimed upwards of a billion monthly users, it makes sense that they count views similarly so that creators can better assess how many of ...

YouTube is rolling out an accessibility-based feature that allows vertical Shorts videos to play in a landscape orientation. The Rotate Shorts option changes UI elements for sideway viewing but ...

YouTube is adding new features to Shorts that aim to make it easier for creators to edit short-form videos. There are five new tools “coming this spring” according to YouTube’s announcement ...