More than virality, YouTube Shorts drives lasting impact. ... How to use YouTube Shorts to drive sustained growth, engagement. Published: April 22, 2025 at 8:00 am. Read Time: 7 minutes.

YouTube announced on Wednesday that it’s giving Shorts creators access to new generative AI features, including an ...

Trying to stand out on YouTube without turning it into a full-time job? These five beginner-friendly strategies use smart tools and content repurposing to help you build traction and grow your ...

Live Updates Live Coverage Updates appear automatically as they are published. Revenue By Segment Heading Into Q2 1:16 pm ...

Video streaming giant YouTube announced that it is launching AI video tools to cater to Short content creators on its ...

YouTube had a strong showing in the second quarter for 2025, with ad revenue for the video platform up 13.1% year-over-year, ...

The growth for Shorts comes as YouTube viewing on TVs surpassed mobile during the first quarter of 2025. YouTube has also consistently been ranked the leader in streaming watch time in the U.S., ...

Ukrainian YouTube creator Yarik Paw (real name: Yaroslav Petrenko) has officially surpassed 2.9 billion views and 4.6 million ...

YouTube notes that it will still count view time and label that under “engaged views” in the advanced creator settings. This way, users can still see which Shorts are seeing further engagement.

Considering YouTube Shorts, Instagram and TikTok have each claimed upwards of a billion monthly users, it makes sense that they count views similarly so that creators can better assess how many of ...

As of March 31, 2025, YouTube will add a view to your YouTube Shorts view count at the moment your shortform video begins to play. There is no view time requirement anymore for a YouTube Shorts video.

YouTube is adding new features to Shorts that aim to make it easier for creators to edit short-form videos. Just in time for TikTok to potentially be banned again. Skip to main content.