Southwest Airlines will launch assigned seating in January amidst implementation of extra fees, legroom changes and boarding ...

DALLAS, TX - SEPTEMBER 26: Bob Jordan, CEO of Southwest Airlines, speaks to media during Southwest Airlines Investor Day at Southwest Airlines Headquarters on September 26, 2024 in Dallas, Texas.

Bob Jordan, the Southwest Airlines CEO, has had a complicated year. He weathered the furor over Southwest's policy change ending free checked bags for many customers. He dealt with additional ...

Southwest has also faced pressure from the activist investor Elliott Investment Management. The stock is up more than 10% over the past 12 months, but flat over the past five years.

Southwest Airlines is overhauling its business model, getting rid of its signature "Two bags fly free." The host of changes is expected to generate $4.3 billion, said CEO Bob Jordan.

Southwest Airlines has sparked pushback with recent major shifts, like ending its "bags fly free" policy and adding premium seats. CEO Bob Jordan said that as customers continue to push for ...

Southwest Airlines will launch new flights to St. Thomas in early 2026, expanding its Caribbean network to nine island ...

Southwest CEO Bob Jordan talked everything from airport lounges, flights to Europe, using Rapid Rewards points to book on Air China and Iceland Air on Y'all-itics.

Southwest Airlines' CEO, Bob Jordan, is doubling down on the company's controversial changes, which include ending unassigned seating and free bags for most customers. Both policy changes caused ...

Last week, Southwest Airlines officially began charging passengers for checked bags, ending its longstanding "bags fly free" policy. While the change has led to warnings from multiple experts and ...

He’s confident Southwest Airlines co-founder Herb Kelleher would be on board with the changes. “One of the No. 1 Herb quotes was, ‘If you don’t change, you die.’ ...

Southwest Airlines has seen a slate of changes, from eliminating bag fees and open seating to talk of European flights and partnerships. Donald Trump announces deal to end Republican revolt ...