The Web Guide by Google uses AI to organise search results into categories. Learn how this experimental feature could impact SEO and content discovery.

YouTube has removed its Trending and Trending Now pages, moving toward a more personalised approach to content discovery.

Martech mistakes are causing serious fallout for marketing teams—24% of senior marketers lost customers last year, and nearly all CMOs faced at least one issue tied to their tools.

As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ ...

Kaitlyn Pearce explains why Audio Network limits the use of AI for video marketing in favour of human creativity.

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

It can be easy to lose track of how many social media accounts you have. After all, how many people of a certain age never officially closed down their MySpace account? According to a new report from ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Any company looking to target Gen Z consumers (those born between 1997 ...

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — no filming or human talent needed.

What’s driving executives’ adoption of AI The study reveals the existence of what Lightricks terms a “confidence gap” between lower-level workers and their bosses. Some 55% percent of executives ...

In the age of AI, your brand is what machines say about you. Jason Barnard explains how to shape that narrative through credibility, brand trigger phrases, and a unified digital footprint.