In recent years, the Ashwagandha sector has seen substantial growth, attributed to extensive scientific research, marketing, ...

This article shares the idea of having KSM-66 Ashwagandha as a functional gummy.

What exactly are we as a society arguing about when it comes to health care? Karen Howard outlines the issues...and the opportunity.

The Natural Products Association (NPA) and American Herbal Products Association (AHPA) applauded FDA's action on 7-OH ...

Beauty supplements have evolved beyond a niche category; consumers of all ages and demographics consider nutrients that ...

We reached out to experts in the kids’ health space to get a better sense of the trends they’re tracking, the science being ...

The warmer climate offers natural products retailers have an opportunity to educate pet parents on the specific health risks ...

The Global eSports market is valued at $2.13 billion in 2024. With a CAGR of 23.1% over the next five years, the market is ...

In its latest round of testing, NOW focused on creatine gummies, as there is a disconnect between claimed dosage and technical capabilities with some brands.

15 Natural Beauty Trends to Watch What are consumers seeking out now? Experts shine a light on what’s new, now, and next in the beauty market.

WholeFoods MagazineTo be competitive in the grocery industry, retailers must stay attuned to consumer trends and align their product offerings with customers' evolving health and wellness priorities.

Richard Ortega is the Associate Editor at WholeFoods Magazine. He joined the WFC team in 2024 after his tenure with The Arena Group. He is an English major graduate from Baruch College and has over 10 ...