The Sydney Sweeney American Eagle ad and its resulting controversy shows it's important to focus your energy on what is increasingly more important to consumers.

Key Takeaways American Eagle shares took off Monday after the president praised its recent ad campaign with actress Sydney Sweeney.Critics said the ads were hypersexualized and made references to discriminatory ideas about genetics.

American Eagle Outfitters Inc. shares surged after US President Donald Trump came out in support of a controversial ad from the company. The spot, with the actress Sydney Sweeney, is the “HOTTEST ad out there,