How about naming a bespoke hypercar after the founder’s favorite horse? Sounds wild, eh? And how about making it one of one?

When you’re buying a new car, you usually have a long list of options to choose from. If you’re buying a new Bugatti, however ...

Bugatti announced a new one-off service called Programme Solitaire. Its first car, the Brouillard, will make its public debut ...

Bugatti has teased its next creation — and it’s not just another hypercar. Set for full debut on August 7, the car is named ...

The Brouillard, named after Ettore Bugatti's favorite horse, is the first product from the brand's exclusive Programme ...

Say Hello To The Bugatti Brouillard. Bugatti is not struggling financially. Its order books are full, and with fewer than a ...

Named after Ettore Bugatti's favorite horse, this 1578-hp hypercoupe was commissioned by someone super rich who went buck wild.

As for the price, Bugatti hasn’t revealed an exact figure. But it seems likely than the one-off Brouillard will take the crown as the most expensive new Bugatti of all time, comfortably surpassing the ...

Bugatti has unveiled the Brouillard, a fully bespoke $30 million hypercar created under its new Programme Solitaire. Built on ...

Bugatti revives coachbuilding and the W16's legacy with Programme Solitaire, the company's new customization suite; no more ...

The Bugatti Brouillard is a green, one-off car commissioned as a tribute to founder Ettore Bugatti's favorite horse. It ...

"On August 7th, Bugatti unveils the latest chapter in this long lineage of bespoke masterpieces, revealing both a new ultra-exclusive program of one-of-one cars, as well as its first creation. It’s a ...