Cook says Apple is ‘reallocating’ more people to its AI team.

Apple's AI strategy, first revealed at WWDC last year, has faced delays and challenges. CEO Tim Cook emphasized the company's ...

During the company’s Q3 2025 earnings call, CEO Tim Cook suggested that Apple is open to larger mergers and acquisitions if ...

Apple is significantly increasing its investments in artificial intelligence and is open to acquisitions to accelerate its AI ...

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial intelligence by building more data centers or buying a larger player in the segment ...

Apple did announce a few Apple Intelligence iterations at WWDC, but the general consensus is that the company's AI efforts have been flagging behind other big tech businesses. That has led to ...

Tim Cook says the company is now significantly increasing its investment in AI, plus it confirms tariffs cost the business $800 million in the last quarter.

While some may say that “Apple doesn’t acquire big companies like that,” today, CEO Tim Cook offered a different perspective.

Apple is stepping up its AI investments and also reallocating employees as it tries to catch up with rivals such as Google, OpenAI, and Microsoft amid growing competition.

Apple could be about to spend big to improve its artificial intelligence offering, chief executive Tim Cook has suggested as ...

AI investments are also driving increased CapEx spending, which was up year-to-date, the company said. However, Apple pointed out that it still employed a hybrid model where it relies on third parties ...

A new report outlines the internal AI drama Apple has experienced recently, including the decision not to open-source its AI models.