YouTube announced on Wednesday that it’s giving Shorts creators access to new generative AI features, including an ...

More than virality, YouTube Shorts drives lasting impact. ... How to use YouTube Shorts to drive sustained growth, engagement. Published: April 22, 2025 at 8:00 am. Read Time: 7 minutes.

Trying to stand out on YouTube without turning it into a full-time job? These five beginner-friendly strategies use smart tools and content repurposing to help you build traction and grow your ...

YouTube advertising revenue jumped 13% year over year to $9.8 billion during Q2 2025, when services including YouTube Music ...

The growth for Shorts comes as YouTube viewing on TVs surpassed mobile during the first quarter of 2025. YouTube has also consistently been ranked the leader in streaming watch time in the U.S., ...

Live Updates Live Coverage Updates appear automatically as they are published. Revenue By Segment Heading Into Q2 1:16 pm ...

During Alphabet’s latest earnings call, Sundar Pichai shared a flurry of big numbers — and they paint a picture of explosive growth across Google’s AI, video, and productivity platforms. Here are the ...

YouTube notes that it will still count view time and label that under “engaged views” in the advanced creator settings. This way, users can still see which Shorts are seeing further engagement.

YouTube had a strong showing in the second quarter for 2025, with ad revenue for the video platform up 13.1% year-over-year, ...

Considering YouTube Shorts, Instagram and TikTok have each claimed upwards of a billion monthly users, it makes sense that they count views similarly so that creators can better assess how many of ...

YouTube will soon count Shorts views using the same method as TikTok and Instagram. Starting March 31st, YouTube will display the number of times a Short starts to play or replay, ...

YouTube is looking into potentially offering a feature that would allow users to set a daily timer to limit how long they spend on Shorts. Recent findings YouTube is looking into potentially ...