Mar 10, 2024; Uncasville, CT, USA; UConn Huskies guard Paige Bueckers (5) reacts after her three point basket against the Marquette Golden Eagles in the second half at Mohegan Sun Arena.

Maybe Bueckers could follow in Fudd’s footsteps and make the leap from Nike to Under Armour in the future. Fudd became the first athlete to join Curry Brand through an NIL deal back in 2021 ...

Former UConn and Duke All-Americans and National Player of the Year winners Paige Bueckers and Cooper Flagg will forever be linked, not only for their on-court accomplishments but also their NIL ...

The NIL merchandising brand's 2025 NIL Store Awards are highlighted by Bueckers and Flagg's past season of apparel sales, among other accomplishments from athletes and programs across the country.

Paige Bueckers, the WNBA's first overall draft pick in 2025, elaborates on her commitment to sharing the spotlight, addressing coverage of Black women.

Paige Bueckers has quickly become one of the WNBA's most recognizable faces, not only because of her sharp basketball ...

Paige Bueckers has always treated food with the same competitive edge she brings to the court. From Taco Bell welcome orders to fierce Dip Wars challenges, she approaches everyth ...

Before the NIL era officially started, “Paige Buckets” took college basketball by storm. Paige Bueckers put together a standout freshman season at UConn as she won National Player of the Year ...

As a generational talent fresh out of college, Paige Bueckers's arrival in the league marked a cultural shift, both on and ...

WNBA No. 1 pick Paige Bueckers reflects on building her NIL brand from scratch, ... it was about creating impact. Related: LSU Baseball Player’s NIL Deal With Crocs Turns Heads.

Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women's basketball stars who have been able ...

She also exits the college stage with a staggering $1.5 million On3 NIL Valuation, the second-highest among all women’s basketball players. But it wasn’t just about money for Bueckers.