McDonald's has modified its approach in response to this trend. To bring in diners on a tight budget, the business unveiled a new value-focused strategy in December that included a $5 dinner package.

McDonald’s Just Launched a $5 Menu Despite Complaints That the Pricing Doesn’t Add Up The company is one of several fast-food chains offering discount menus designed to generate additional ...

McDonald’s (MCD) stock is holding steady near $298, showing resilience despite mixed consumer trends and pricing pressures.

Key Takeaways McDonald’s uses a mix of pricing strategies based on location and menu items. Burger King often has promotions that can make their meals cheaper. When comparing burgers, prices can ...

McDonald's has been raising prices at a rate much faster than inflation levels or the pace with which most people's wages have been increasing. The average price of a Big Mac meal is nearly $10.

McDonald’s, fearing that Burger King and Wendy’s were eating its lunch, introduced a Dollar Menu in 2002. Yet in recent years, rising incomes and surging inflation have given fast-food joints ...

On July 22, 2025, McDonald's (MCD) reaffirmed its quarterly dividend of $1.77 per share, reinforcing its dedication to ...

Management noted that insights from CosMc’s — including the finding that 80% of customers preferred preset beverage recipes ...